Settlement Negotiations

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Challenge: The board of directors of a large pharmaceutical company was drawing a line in the sand and needed to be motivated to come to the table and negotiate a settlement before the formation of a multi-district litigation. 

The Company was unresponsive to demand letters and the attorneys representing thousands of clients decided they needed a new strategy. Nordstrom and Company produced a documentary-style presentation that outlined the plaintiff’s position and presented the board with a strong example of what they would experience in the upcoming trials. 

We were able to tell the story of the victims, interview experts, present witness testimony, and showcase probable news media reports all designed to give the board a peek at the public impact and its effect on their stock prices. The result was settlements much higher for the lawyers and their clients involved in the project vs the majority of the claims brought forth outside the project.